What is CXWolf?

Most CX leaders aren’t lacking vision. They’re fighting scattered data, competing priorities, and frontline teams that interpret customer experience differently. It creates friction for customers and confusion for operators.

We understand that pain. CXWolf gives leaders a clear operating model that aligns strategy, metrics, cadence, frontline action, and customer signals so your teams can finally run customer experience the same way every month.

This is not theory. CXWolf is a field tested approach proven inside real executive teams to reduce friction, strengthen customer trust, and convert customer experience into margin, retention, and revenue.

A leadership system for customer driven growth

The CX Execution Flywheel

1. Diagnose
See where CX is breaking, which decisions matter most, and where action will create the fastest lift.

2. Design
Translate insight into a clear operating model, priorities, metrics, and leadership cadence your team can actually run.

3. Deploy
Operationalize CX across teams with tools, scripts, and rhythms that turn strategy into consistent action.

Most CX programs fail because they stop at insight. CXWolf is built to move.

The Experience Leadership Diagnostic

In less than 10 minutes, the CXWolf Experience Leadership Diagnostic gives you a complete read on how well your organization aligns strategy, operations, and culture around the customer.

You’ll receive:

• A pillar by pillar leadership score

• A heatmap showing strengths and gaps across seven dimensions

• Your top three leadership priorities

• A benchmark comparison as the dataset grows

• An optional weekly insights briefing

Designed for executives who need clarity, not noise.

To escape the chaos, you need clarity first

Used by executives to set CX priorities with total clarity in under 10 minutes.

CXWolf Reports

When leaders see the patterns behind customer behavior, they make smarter decisions faster, without more dashboards.

The CXWolf reporting suite delivers executive ready intelligence grounded in real customer signals, designed to support decisions, not overwhelm teams.

Keep the rest as is. The Annual Report, Benchmark Report, and Industry Spotlights are well positioned.

Insight you can actually run your business with

CXWolf Annual Report

Your yearly CX operating manual.
Strategy, leadership rhythms, metrics, team enablement.

A rolling comparison of how companies are performing against the seven CX pillars, quarter by quarter.

Status: In development. Designed for executive teams that want a consistent CX scorecard.

Quarterly Benchmark Report

Industry Spotlight Reports

Deep dives for specific sectors including auto, retail, healthcare, restaurants, hotels and financial services. Each report highlights patterns, friction points, and winning plays inside that industry.

Status: Coming soon. Tell us which industry you care about most.

Trend Pulse Report

Updated weekly. One place to track momentum, friction points, and customer signals across the market so leaders can stay ahead of change, not behind it.

Status: Coming soon as an always on digital brief.

Reputation Index

A near real time scoring system for public reputation and customer trust, powered by the CXWolf data engine. See how your reputation compares to peers and how it moves over time.

Status: Coming soon. Limited early access.

How the CXWolf Data Engine Works

Real customer signals. Turned into executive decisions.

CXWolf analyzes hundreds of thousands of real, public customer reviews to uncover where trust is built, where friction forms, and where experience is breaking down.

These are unsolicited customer signals, not survey responses or curated feedback.

We start with Google Reviews because they capture unfiltered customer experiences at scale and reflect the moments that most directly impact public trust, reputation, and buying decisions.
The value is not the volume of data.

The value is how the data is translated.

CXWolf processes raw reviews through a structured classification model, weighted scoring logic, and a proprietary 7 pillar CX taxonomy.

This transforms raw comments into clear friction themes, trust signals, and executive ready insights tied directly to revenue, retention, reputation, and risk.

Leaders don’t just see what customers said.

They see what it means, what to fix, and where to focus first.

Reviews are noise.
Signals are insight.

CXWolf transforms one into the other.

Downloaded every year by CX leaders across auto, healthcare, financial services, hospitality & restaurants.

CXWolf Academy

Programs that fix the CX problems leaders are stuck with

Access:
Programs are launching soon. Founding members receive early access, lifetime pricing, and priority input on the first CXWolf programs.

What joining the founding member waitlist means:
You will be first to access CXWolf Programs as they launch. Founding members lock in lifetime pricing, receive early access to new programs, and help shape the initial CXWolf Academy roadmap through direct feedback.

When Customer Feedback Goes Nowhere

How to turn NPS, CSAT, surveys, and reviews into real decisions, clear ownership, and executive action.
For CX, CS, and Ops leaders drowning in data with no traction.

Fixing Call Center CX Without Burning Out Agents or Customers

How to improve call center customer experience by reducing friction, supporting agents, and aligning metrics, tools, and policies with what customers actually need.

For call center leaders, CX leaders, and operators managing high volume, burnout, and frustrated customers.

When Customers Like You but Still Leave Anyway

How to design experiences that create loyalty, emotional attachment, and real retention, not just good CSAT scores.
For leaders with strong service but weak retention.

When Internal Processes Create Customer Friction

How to fix policies and processes that make sense internally but create frustration, escalations, and distrust for customers.
For ops and CX leaders managing policy driven friction.

The CX problems we help leaders solve:

Who these Programs are for:

• CX leaders

• Future leaders

• Operators

• Executives

• CEOs

Why the Same CX Problems Keep Coming Back

How to stop recurring CX problems by building a root cause and learning system that prevents issues from returning.
For leaders tired of fixing the same problems over and over.

Execution driven CX PROGRAMS designed to move leaders from frustration to traction in 30 to 45 days.

Founder of CXWolf

Eduardo Perez, Creator of the CXWolf Operating System

Why I Built CXWolf

I’ve spent more than 20 years leading customer experience and operations inside complex, high growth organizations where CX mattered, but rarely had a system behind it.

I’ve been executive settings where customer trust was discussed, then deprioritized. I’ve led teams drowning in feedback with no clear path to action. And I’ve been asked to improve retention, loyalty, and reputation without the authority, alignment, or tools to do it sustainably.

This is the frustration that shaped CXWolf.

Raised in a trailer park and now serving at the executive level, I learned early that trust, clarity, and consistency matter more than promises.

That belief shaped my conviction that customer experience is the most underutilized growth lever inside modern organizations, not because leaders don’t care, but because they lack a system they can actually run.

At Tricolor Holdings, I redesigned the entire customer experience system, driving NPS from -15 to +75–80 in 15 months, reducing top customer complaints by 85%, and supporting 3 consecutive years of 30%+ year over year growth while competitors declined.

That work earned national recognition, including Most Influential Chief Customer Officer and Top 10 Chief Customer Officer honors.

My background blends strategy, engineering, analytics, AI, and deep operational leadership. I’ve built CX engines, developed customer behavior models, and led service operations across large scale and binational call center environments.

This experience shaped CXWolf into a system designed for real operators, not theory.

Today, I’m focused on building CXWolf into the operating system I wish I had earlier in my career, one that helps leaders diagnose reality, design better decisions, and deploy CX improvements without chaos or heroics.

CX doesn’t fail because leaders don’t care.

It fails because they’re asked to lead it without a system.

Recognitions:

• Most Influential Chief Customer Officer (by CXO Magazine)

• Top 10 Chief Customer Officers (by Martech Outlook)

• 40 Under 40 Hispanic Executives of Fortune 500 Companies (by HACR)

• Chairman's & President's Club (Capital One)

• Founder GRITT Academy (Non-Profit org to help young men build character)

Education:

• MBA in Operations, Carnegie Mellon University

• Executive Programs, Stanford University & MIT Sloan

• BS/MS Engineering from Hope College & GVSU
  

Connect with Eduardo on LinkedIn →

Follow Eduardo weekly CX insights →

I built CXWolf because leading customer experience without a clear operating system is exhausting and unsustainable.

CXWolf Ecosystem

CXWolf brings diagnostics, tools, reports & CX leadership development into a single platform so you can design, measure, & run customer experience with discipline.

One unified CX system built for operators & executives

See where you stand today.

Diagnose

• CXWolf Experience Leadership Diagnostic

• Reputation Index

• CX Trust & Sentiment Signals

Design

Architect the CX operating model your team can actually run.

• CXWolf Full Operating Playbook

• 12 KPIs & Cadence Pack

• Executive Guide

• CXWolf Action Toolkit

• Communication Templates

• CXWolf Reports & Trend Pulse

Deploy

Convert your CX Strategy into measurable, repeatable action.

Develop

Build leaders who know who sustain CX & run it as a growth engine.

• CXWolf Leadership Academy

• CXWolf Masterclasses

• Ongoing industry spotlights & insights

• CXWolf YouTube Channel (Executive CX Insights)

Frequently Asked Questions

FAQ 1 — What exactly is CXWolf?

CXWolf is a complete customer experience operating system. It brings diagnostics, tools, reports, and leadership development into one unified platform so executives can design, run, and scale customer experience with clarity and discipline.

FAQ 2 — Who is CXWolf built for?

CXWolf is designed for senior leaders, operators, and CX executives who want practical, business-ready tools instead of theory. It is ideal for companies that want to connect customer insights directly to revenue, retention, margin, and operational performance.

FAQ 3 — Why is the diagnostic free?

Because clarity is the first step. If you don’t know where to focus, tools don’t matter.

FAQ 4 — Where does the CXWolf data come from?

The data comes from hundreds of thousands of publicly accessible customer reviews, primarily from Google Reviews. These are processed through the CXWolf Data Engine, a proprietary framework that extracts patterns, sentiment, friction points, and trust signals that traditional review platforms do not provide.

FAQ 5 — How are CXWolf tools different from other CX frameworks?

CXWolf is built from real-world operational experience across auto, finance, and healthcare. Every tool is designed to be simple, repeatable, and tied directly to the 4 R’s: revenue, retention, reputation, and risk.

FAQ 6 — Do I need to buy the tools to get value?

No. The free diagnostic and ecosystem model give you immediate clarity, in addition to our free newsletter and YouTube channel. The paid tools simply help you execute consistently across your organization.

FAQ 7 — What format are the tools delivered in?

Tools are delivered as premium PDFs, templates, and executive-ready frameworks you can use in meetings, workshops, and strategy reviews.

FAQ 8 — Will I get updates after purchasing a tool?

Yes. Every tool includes lifetime updates. When a tool improves, you automatically receive the new version.

FAQ 9 — When are Masterclasses launching?

The first masterclasses are launching soon. Founding Members get lifetime pricing, early access, and priority input on curriculum.

FAQ 10 — Can my team use the tools too?

Yes. Once you purchase a tool, you're allowed to share it within your organization.

You don’t need more dashboards.

You need a CX system your teams can actually run.

No cost, no commitment, just practical insight you can use with your team.

Start with a free diagnostic and take the guesswork out of customer experience.

Prefer to explore first. See all CXWolf tools